About Us
The NHLRA's History
In 1919, a group of hotel owners in New Hampshire banded together to create an association to protect their interests, share their knowledge, and speak with authority on issues affecting their industry. For over 100 years, the New Hampshire Lodging & Restaurant Association has carried on this mission by working behind the scenes to shape the hospitality industry in New Hampshire.
From prohibition to today’s booming craft beer scene, we’ve protected and advanced the restaurants and hotels that are the cornerstone of communities across the state.
Our Mission
We serve our industry by
advancing and protecting
New Hampshire’s Lodging,
Foodservice, and Tourism industry.
Our Vision
We lead New Hampshire’s
Lodging, Foodservice and Tourism Industry, by elevating its prosperity, prominence and participation, enhancing the quality of life
for all we serve.
Our Values
Transparency
Advocacy
Collaboration
Authenticity
Promote
We raise the profile of dining and lodging in NH and help our members connect to customers across the state.
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Highlights include:
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Promotion through social media channels
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Awards at our annual Stars of the Industry reception and dinner
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Features in our digital magazine, The Dish
Protect
During the 2024 legislative session, over 1,300 bills were filed, and the NHLRA was actively engaged with all those impacting our industry. More than 50 bills directly affected businesses in our sector. Overall, the NHLRA had a successful year advocating for our members during the session, which concluded in June.
Why is your logo
a pineapple?
The tropical pineapple fruit became a symbol of hospitality during colonial times when returning captains from the south seas would place a pineapple in front of their home to signify their safe return.
The symbol was also an invitation to neighbors welcoming them to come inside and toast to the captain’s good fortune.
